Magic Numbers for Your Marketing

December 31st, 2007

2007 is almost over. But there is a time for one more post.

If the stars are lit, then someone needs it, of course?

Antoine de Saint-Exupery

Have you seen those 3 Ways to …”, 5 Steps to …”, 7 Secrets of …”, 12 Tips for …” articles? Sure you have. Did you think about WHY exactly these 3, 5, 7, 9, 12 numbers were used? Yes! These are the Magic Numbers!
It’s hard to understand How the magic numbers appeared… But they exist and work :-)

As for ordinary worldly consciousness (the structures of which are fixed in a language), adequacy or non-adequacy of the Reality is not a question of linguistic study, but a vitally important point. This governs the survival of that either the other ethnic group. And the fact of any national language existence is the witnessing of these vitally important task was solved successfully.

Victor Petrenko

The mankind history gives us several types of magic numbers.

  • Ancient Sacred Numbers: 3, 5, 7, 9, 12, 40, 60
    The trust in the Sacred Numbers is based on the difficulty in overcoming extreme numbers of ancient scales of notation.
  • Slavonic Sacred Numbers: 3, 4, 7, 9, 16, 33, 40, 108, 144, 369
  • Occult Magic Numbers: 3, 5, 7, 9, 12, 22, 41, 42, 54, 108
    “Spiritual order, magic keys to the cosmic harmony”. Greatest mathematicians, philosophers and alchemists of Babylon, Greece and India believed the numbers demonstrate the Universe principles and laws of space and time.
  • Army numbers“: 3, 5, 7, 12
    You know soldiery do nothing superfluous. Their regulations were “wrote by blood”. And they often use magic numbers from these short sequence.
  • Magic Prices: 5, 7, 9
    Marketers like prices terminated with one of these numbers like this: $95, $97 or $99. This makes a psychological effect of low price.

Finally, a few links for your magic:

The Magic Number “Three”
Salespeople should try to give their prospects THREE choices whenever possible, and put their best product as number three. Why? When you give someone three choices, 71% of people will choose the third one!
3 is the Magic Number
Focus only on the top three features or benefits to build a great product
Need to Write an Article? Three is a Magic Number!
 
5 – the magic number of Marketing
it’s more about magic 5%
 
A Magic Number for Writing Sales Letters
The Rule of 7 to make contact with a prospect.
The Autoresponder Lucky Number 7
Seven is the number of contacts that you will most likely have to make with a potential customer before they become a paying customer.
Debunking Miller’s Magic 7
Often referred to as “Miller’s Magic 7,” that theory is the basis of many Web page design decisions. Many advances have been made in understanding human memory since 1956.
 
Psychological Effect of 99-Cent
The psychological effect of adding 99-cent to the dollar value works wonder for prices like $99.99, $89.99, $79.99, $69.99 and etc.

 

by Michel Komarov, © Copyright 2007. iCoder.com

 

Happy New Year!
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How often prospects submit your form without filling the fields Or enter abracadabra instead of their email address?… You autoresponder certainly rejects this form, but the prospect will see an error message.
Why confuse them when you can prompt to enter a real email before submitting the opt-in form. It’s possible with a simple javascript code.

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How to Customize AutoResponse Plus Thank-you Pages

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When someone submit your ARP opt-in form and confirm their subscription they arrive a thank-you page.

The AutoResponse Plus (ARP3) provides you with default subscriber-facing pages in English.

However you’re able to enter your custom pages URL in the ARP settings to redirect people to these pages.
This allows you to use extra information on these pages or use pages in your native language.

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Overlay windows and images

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Pop up windows are still effective ways to get subscribers, especially in niche markets. Creating popups on your website is as easy as pie.

Pop-up windows are great tools to have in your marketing arsenal since they are so effective and inexpensive to implement. Pop-ups can be used to bring attention to sales/promotions, recover abandoned shopping carts, generate leads/email newsletter subscribers and much more.

The common argument you’ll hear executives and designers make is that most people block pop-up windows. But the modern overlay (pop-in) windows are not blocked as they are a part of the web-pages.

The most spectacular and popular scripts are “LightBox” and “GreyBox”.

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How To Protect your AutoResponse Plus web-form from spam-bots

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modified at June 28, 2007

AutoResponse PlusWhen you use AutoResponse Plus you can’t change the form-processing script to incorporate anti-spam features described earlier (How to protect a Contact-Form from Form-Spam bots).
And what now?

Fortunately the AutoResponse Plus (ARP3) supports mandatory fields. So we are able to use some JavaScript tricks to prevent ARP3 accepts forms from spam-bots.

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Download PDF Instead of Loading into the browser

April 6th, 2007
Download PDF I’ll bet a cookie you’ve seen those instructions on downloading PDF (ebooks) like “Please click this link with the right mouse-button, then select the “Save Target As…” option from the popup menu and save the file in your PC”.
 But why to force your customers to make extra actions if you exactly want they download your PDF?!
Also what to do with all those links inside email messages?..
I would like to set up a download page on my domain in order to give away a free ebook on generating traffic.
I want to use a link to allow users to DOWNLOAD PDF files. But when I set it up the PDF file gets directly loaded into the browser. Is there something I can do to ensure that when people click on the link on a page or in an E-mail message that the PDF file gets immediately downloaded to their disk and not loaded in their browser?
Roger

This article describes 2 ways to let them download PDFs by just clicking a link.
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How to Split your targeted traffic from different sources

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split your trafficTypically, online marketers have utilized standard “Split tests” to try and improve marketing and merchandising approaches. A split test allows a marketer to split traffic across different versions of a web page in an effort to identify topper-forming marketing variables.

During these testing scenarios marketers try to identify promotions that significantly outperform others, while testing titles and headers for the highest level of customer engagement.

Unfortunately these testing method doesn’t consider where are the people going from.

Customers from different sources could have different purposes and behavior. So it would be better to send web-surfers from Google, Yahoo, MSN to one test pages and marketes from WarriorForum, “How To Corp” forum to another test pages.

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How to Grab Readers Attention with The KeyWords They have Googled

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The first-moment objective of your Sales Letter is to grab the reader’s attention. The headline tells him what the sales letter is about. The sub-headline is optional. Sometimes it’s used to expand the headline. A high attractive sub-headline helps to catch the reader’s eye.

Let’s suppose you keep search in Google™ by a keyword. What would you look for at a page opened with a searched link? The KeyWord you entered in the search-line. Right?
Place the reader’s KeyWords in your sub-headline to increase chances of your sales letter to be read.

This post helps you to extract the KeyWords and push it into your page.
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