Magic Numbers for Your Marketing

December 31st, 2007

2007 is almost over. But there is a time for one more post.

If the stars are lit, then someone needs it, of course?

Antoine de Saint-Exupery

Have you seen those 3 Ways to …”, 5 Steps to …”, 7 Secrets of …”, 12 Tips for …” articles? Sure you have. Did you think about WHY exactly these 3, 5, 7, 9, 12 numbers were used? Yes! These are the Magic Numbers!
It’s hard to understand How the magic numbers appeared… But they exist and work :-)

As for ordinary worldly consciousness (the structures of which are fixed in a language), adequacy or non-adequacy of the Reality is not a question of linguistic study, but a vitally important point. This governs the survival of that either the other ethnic group. And the fact of any national language existence is the witnessing of these vitally important task was solved successfully.

Victor Petrenko

The mankind history gives us several types of magic numbers.

  • Ancient Sacred Numbers: 3, 5, 7, 9, 12, 40, 60
    The trust in the Sacred Numbers is based on the difficulty in overcoming extreme numbers of ancient scales of notation.
  • Slavonic Sacred Numbers: 3, 4, 7, 9, 16, 33, 40, 108, 144, 369
  • Occult Magic Numbers: 3, 5, 7, 9, 12, 22, 41, 42, 54, 108
    “Spiritual order, magic keys to the cosmic harmony”. Greatest mathematicians, philosophers and alchemists of Babylon, Greece and India believed the numbers demonstrate the Universe principles and laws of space and time.
  • Army numbers“: 3, 5, 7, 12
    You know soldiery do nothing superfluous. Their regulations were “wrote by blood”. And they often use magic numbers from these short sequence.
  • Magic Prices: 5, 7, 9
    Marketers like prices terminated with one of these numbers like this: $95, $97 or $99. This makes a psychological effect of low price.

Finally, a few links for your magic:

The Magic Number “Three”
Salespeople should try to give their prospects THREE choices whenever possible, and put their best product as number three. Why? When you give someone three choices, 71% of people will choose the third one!
3 is the Magic Number
Focus only on the top three features or benefits to build a great product
Need to Write an Article? Three is a Magic Number!
5 – the magic number of Marketing
it’s more about magic 5%
A Magic Number for Writing Sales Letters
The Rule of 7 to make contact with a prospect.
The Autoresponder Lucky Number 7
Seven is the number of contacts that you will most likely have to make with a potential customer before they become a paying customer.
Debunking Miller’s Magic 7
Often referred to as “Miller’s Magic 7,” that theory is the basis of many Web page design decisions. Many advances have been made in understanding human memory since 1956.
Psychological Effect of 99-Cent
The psychological effect of adding 99-cent to the dollar value works wonder for prices like $99.99, $89.99, $79.99, $69.99 and etc.


by Michel Komarov, © Copyright 2007.


Happy New Year!
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