Archive for the '`Chaos' Category

If Dr.House were an Internet marketer…

Thursday, March 13th, 2008

You can think I’m wrong, but that’s no reason to quit thinking.
Dr. Gregory House

Each business takes unique talents and abilities. You need knowledge about something to make it! In order for you to find success, you will need to become an expert about something!

We’re missing something.
Dr. Gregory House

Find a group of people who are searching unsuccessfully for a solution to a problem — and are willing to pay for that solution. Offer them a product or service that successfully solves their problem.
 Note. Marketing does not focus on the product or service but focuses on the benefits of the product or service.

Everybody lies.
Dr. Gregory House

Often the ailment cannot be easily deduced because the patient has lied about symptoms and circumstances…
 Even the most experienced entrepreneurs fall into this trap from time to time and develop products without doing any research. Before you devote any serious amount of time and effort to developing your new ideas make sure there is a demand for the type of product, information, or service you want to launch. Don’t waste time and money on developing pretty but useless websites.

That’s absurd. I love it.
Dr. Gregory House

House tends to resist accepting cases that he does not find interesting.
Marketing has to be repetitive. You need to enjoy with your business.

Perseverance does not equal worthiness.
Next time you want to get my attention, wear something fun.
Low-riding jeans are hot.

Dr. Gregory House

For your marketing efforts to get results, you must establish a relationship with your prospects. The only way to do this is repetition, you may expect to contact a prospect several times before an actual sale is made. Build a strong personal relationship with your potential customers, so they feel comfortable buying from you.

Nobel invented dynamite. I won’t accept his blood money.
Dr. Gregory House

Countless people buy into the idea of making millions online overnight. Most people think about starting a business online in terms of getting a quick sale with no prior relationship with their potential clients at all. In reality, you’ll be more successful when you make your first goal to collect contact information from potential clients and follow up with them on regular basis.

I saw something amazing. Pure truth.
Dr. Gregory House

Marketing creates impact gradually not immediately. Expect low interest levels the first time you market your services, but don’t quit due to poor results. The results of your marketing efforts will reap their rewards over time, not overnight.

Have you guys heard any of my metaphors yet?
Well come on, sit on grandpa’s lap as I tell you how infections are criminals;
immune system’s the police. Seriously, Grumpy, get up here,
it’ll make us both happy.

Dr. Gregory House

Describe the solution in terms that makes them understand exactly how their lives will be improved if they buy your product.
 Make it easy to buy from your site. Test variations of the site. Use split testing to find out the best headlines, graphics, color, page copy. This is a secret weapon of internet marketing. You test to reduce your marketing risk and to increase your chances of success.

I take risks, sometimes patients die, but not taking risks causes
more patients to die - so I guess my biggest problem is
I’ve been cursed with the ability to do the math.

Dr. Gregory House

Any marketing activity has risk. Not all risk is bad and if risk is eliminated there is no opportunity for profit. Rather than eliminate risk you need to control or minimize those risks that are undesirable.

Linux migration. Part V. Windows Applications

Thursday, March 6th, 2008

We have learned how to setup a Dual-Boot System with both Windows™ and Linux on your PC, what the Linux applications could be used in replacement of the Windows’ ones, and how to move emails from Outlook™ into KMail Linux-application. Now we need to know how to run native Windows applications on a Linux system.

I have some Windows-only programs I can’t live without.
The first of them is a special banking program I use to access my bank account. It works like a local proxy-server to encrypt the traffic between the bank and my PC.
At the second I need Internet Explorer to test the sites I’m working on.
We also can try Windows version of Adobe Photoshop® as a complicated Windows application.

You can use various virtual machines (VirtualBox or VMware Workstation) and emulators to run non-native applications on Linux.


Linux migration. Part IV. Moving Emails

Thursday, February 28th, 2008

You have created a Dual-Boot System on your PC and looked at what we get ‘from Box’ with Ubuntu Linux. Now we need to move our emails from Outlook™ or Outlook Express into KMail email Linux-application.

I had been struggling with readPST utility. I was hope for smooth converting my 3Gb Outlook PST file into KMail-compatible mbox structure. But it failed…
 The latest version of readPST/libPST utility can convert PST files of Outlook 97-2002, but it can’t work with Outlook 2003 PST.
 After I saved emails in an old (2002) version PST and converted the file, the KMail didn’t can import them correct. All messages in every folder were agglutinate in a long single message.
 So, don’t waste time with readPST.


Linux migration. Part III. What you get ‘From Box’

Friday, February 8th, 2008

In the previous post I show how to create a Dual-Boot System on your PC. Lets now reboot computer with our fresh Linux and see what we get ‘from Box’.

Kubuntu desktop looks similar to Windows™. You’ll find the Start button in the form of “K” and the System menu with installed applications.


Linux migration. Part II. Dual-Boot System

Wednesday, January 30th, 2008

As I have wrote I decide to try Linux. I ordered and received Kubuntu CDs.
Now I need to create a Dual-Boot system on my computer to test applications I need with Linux and to be able to roll back on my current system if Linux fails me.


Linux migration. Part I. WHY

Monday, January 21st, 2008

I’ve been using Windows™ for fifteen years. And now I decide to try Linux.
What the benefit do I expect from Linux? Let me explain.


Magic Numbers for Your Marketing

Monday, December 31st, 2007

2007 is almost over. But there is a time for one more post.

If the stars are lit, then someone needs it, of course?

Antoine de Saint-Exupery

Have you seen those 3 Ways to …”, 5 Steps to …”, 7 Secrets of …”, 12 Tips for …” articles? Sure you have. Did you think about WHY exactly these 3, 5, 7, 9, 12 numbers were used? Yes! These are the Magic Numbers!
It’s hard to understand How the magic numbers appeared… But they exist and work :-)