Magic Numbers for Your Marketing
Monday, December 31st, 20072007 is almost over. But there is a time for one more post.
Have you seen those
It’s hard to understand How the magic numbers appeared… But they exist and work
2007 is almost over. But there is a time for one more post.
Have you seen those
It’s hard to understand How the magic numbers appeared… But they exist and work
How often prospects submit your form without filling the fields Or enter abracadabra instead of their email address?… You autoresponder certainly rejects this form, but the prospect will see an error message.
Why confuse them when you can prompt to enter a real email before submitting the opt-in form. It’s possible with a simple javascript code.
The Pop-In-Builder allows now to upload existent Pop-In windows and edit them instead of creation a window from zero.
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You may have used the Pop-In-Builder online application to create unblockable popups for free. Popular Exit Popup feature is now available.
Pop up windows are still effective ways to get subscribers, especially in niche markets. Creating popups on your website is as easy as pie.
Pop-up windows are great tools to have in your marketing arsenal since they are so effective and inexpensive to implement. Pop-ups can be used to bring attention to sales/promotions, recover abandoned shopping carts, generate leads/email newsletter subscribers and much more.
The common argument you’ll hear executives and designers make is that most people block pop-up windows. But the modern overlay (pop-in) windows are not blocked as they are a part of the web-pages.
The most spectacular and popular scripts are “LightBox” and “GreyBox”.
Typically, online marketers have utilized standard “Split tests” to try and improve marketing and merchandising approaches. A split test allows a marketer to split traffic across different versions of a web page in an effort to identify topper-forming marketing variables.
During these testing scenarios marketers try to identify promotions that significantly outperform others, while testing titles and headers for the highest level of customer engagement.
Unfortunately these testing method doesn’t consider where are the people going from.
Customers from different sources could have different purposes and behavior. So it would be better to send web-surfers from Google, Yahoo, MSN to one test pages and marketes from WarriorForum, “How To Corp” forum to another test pages.
The first-moment objective of your Sales Letter is to grab the reader’s attention. The headline tells him what the sales letter is about. The sub-headline is optional. Sometimes it’s used to expand the headline. A high attractive sub-headline helps to catch the reader’s eye.
Let’s suppose you keep search in Google™ by a keyword. What would you look for at a page opened with a searched link? The KeyWord you entered in the search-line. Right?
Place the reader’s KeyWords in your sub-headline to increase chances of your sales letter to be read.
This post helps you to extract the KeyWords and push it into your page.
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Let’s suppose you decide to make JV with someone to sell you product.
One of the most popular methods is to give a discount to customers or subscribers of your JV partner. How to make it with your Order Page?
This simple PHP-script helps you modify your Order Page quick and easy.
There are many scripts which allow you to rotate banners, ad-blocks and canned paragraphs. This scripts provide you with lot of features such as statistics, split testing, cloaked links, etc. You may have a beautiful admin panel to control your campaigns…
But sometimes, all you need is rotate some content at your page. And you can implement it quick and simple without installation of a professional script.
Let’s suppose you have a main web-page where you’d like to rotate some content on.
You can create a number of files with the HTML-snippets to rotate them at your page: page1.html, page2.html, page3.html, page4.html …
page1.html: |
| <a |
page2.html: |
| <a |
page3.html: |
| <a |
page4.html: |
| <a |
You may remember my Countdown script. Now we can combine it with the Simple OTO script to show a Countdown timer only once.
There are 2 variants of the Countdown script. You can use it with a popup window and at your regular page without a popup window.
Here is a recipe to add the Simple OTO script to both variants.