Archive for the 'marketing' Category

How Not to Send Your E-Mails Into a JUNK folder

Monday, April 7th, 2008

  • Egg and bacon
  • Egg, sausage and bacon
  • Egg and spam
  • Egg, bacon and spam
  • Egg, bacon, sausage and spam
  • Spam, egg, sausage and spam
  • Spam, egg, spam, spam, bacon and spam
  • Spam, spam, spam, egg, and spam
  • Spam, spam, spam, spam, spam, spam, baked beans, spam, spam, spam and spam
  • Lobster thermidor aux crevettes with a Mornay sauce garnished with truffle pate, brandy and with a fried egg on top and spam
  • Spam, sausage, spam, spam, spam, bacon, spam, tomato and spam

— Have you got anything without spam?
— Well, there’s spam egg sausage and spam, that’s not got MUCH spam in it.
I don’t like spam!

from Monty Python SPAM Skit

Do you like spam? We all hate spam!
This is why many of us, ISPs and email hosts use spam-filters to stop receiving unsolicit emails. This is so clever…

But now you’re going to send a newsletter to your subscribers / prospects list. Are you sure your newsletter arrive your recipients? It can be rejected by some of these spam-filters as well. This is the back of a coin.

And now what?
You can use the free SpamCheck service to test your newsletter before you send the email out. This tool analyzes your message is less likely to be considered spam by the filters.


If Dr.House were an Internet marketer…

Thursday, March 13th, 2008

You can think I’m wrong, but that’s no reason to quit thinking.
Dr. Gregory House

Each business takes unique talents and abilities. You need knowledge about something to make it! In order for you to find success, you will need to become an expert about something!

We’re missing something.
Dr. Gregory House

Find a group of people who are searching unsuccessfully for a solution to a problem — and are willing to pay for that solution. Offer them a product or service that successfully solves their problem.
 Note. Marketing does not focus on the product or service but focuses on the benefits of the product or service.

Everybody lies.
Dr. Gregory House

Often the ailment cannot be easily deduced because the patient has lied about symptoms and circumstances…
 Even the most experienced entrepreneurs fall into this trap from time to time and develop products without doing any research. Before you devote any serious amount of time and effort to developing your new ideas make sure there is a demand for the type of product, information, or service you want to launch. Don’t waste time and money on developing pretty but useless websites.

That’s absurd. I love it.
Dr. Gregory House

House tends to resist accepting cases that he does not find interesting.
Marketing has to be repetitive. You need to enjoy with your business.

Perseverance does not equal worthiness.
Next time you want to get my attention, wear something fun.
Low-riding jeans are hot.

Dr. Gregory House

For your marketing efforts to get results, you must establish a relationship with your prospects. The only way to do this is repetition, you may expect to contact a prospect several times before an actual sale is made. Build a strong personal relationship with your potential customers, so they feel comfortable buying from you.

Nobel invented dynamite. I won’t accept his blood money.
Dr. Gregory House

Countless people buy into the idea of making millions online overnight. Most people think about starting a business online in terms of getting a quick sale with no prior relationship with their potential clients at all. In reality, you’ll be more successful when you make your first goal to collect contact information from potential clients and follow up with them on regular basis.

I saw something amazing. Pure truth.
Dr. Gregory House

Marketing creates impact gradually not immediately. Expect low interest levels the first time you market your services, but don’t quit due to poor results. The results of your marketing efforts will reap their rewards over time, not overnight.

Have you guys heard any of my metaphors yet?
Well come on, sit on grandpa’s lap as I tell you how infections are criminals;
immune system’s the police. Seriously, Grumpy, get up here,
it’ll make us both happy.

Dr. Gregory House

Describe the solution in terms that makes them understand exactly how their lives will be improved if they buy your product.
 Make it easy to buy from your site. Test variations of the site. Use split testing to find out the best headlines, graphics, color, page copy. This is a secret weapon of internet marketing. You test to reduce your marketing risk and to increase your chances of success.

I take risks, sometimes patients die, but not taking risks causes
more patients to die - so I guess my biggest problem is
I’ve been cursed with the ability to do the math.

Dr. Gregory House

Any marketing activity has risk. Not all risk is bad and if risk is eliminated there is no opportunity for profit. Rather than eliminate risk you need to control or minimize those risks that are undesirable.