How Not to Send Your E-Mails Into a JUNK folder

    THE MENU:

  • Egg and bacon
  • Egg, sausage and bacon
  • Egg and spam
  • Egg, bacon and spam
  • Egg, bacon, sausage and spam
  • Spam, egg, sausage and spam
  • Spam, egg, spam, spam, bacon and spam
  • Spam, spam, spam, egg, and spam
  • Spam, spam, spam, spam, spam, spam, baked beans, spam, spam, spam and spam
  • Lobster thermidor aux crevettes with a Mornay sauce garnished with truffle pate, brandy and with a fried egg on top and spam
  • Spam, sausage, spam, spam, spam, bacon, spam, tomato and spam

— Have you got anything without spam?
— Well, there’s spam egg sausage and spam, that’s not got MUCH spam in it.
I don’t like spam!

from Monty Python SPAM Skit

Do you like spam? We all hate spam!
This is why many of us, ISPs and email hosts use spam-filters to stop receiving unsolicit emails. This is so clever…

But now you’re going to send a newsletter to your subscribers / prospects list. Are you sure your newsletter arrive your recipients? It can be rejected by some of these spam-filters as well. This is the back of a coin.

And now what?
You can use the free SpamCheck service to test your newsletter before you send the email out. This tool analyzes your message is less likely to be considered spam by the filters.

Test request via email

Start the Subject with the word TEST (in UPPER CASE) and send your newsletter to makemy-spamcheck@sitesell.net or spamcheck@sitesell.net addresses.
You’ll get a report back telling you how good or bad your email is, from a spam-filter point of view.

I’ve sent this test message:

The report was:

Your SiteSell.com SpamCheck Report
Here is your SiteSell SpamCheck Report for the e-mail that
you sent to us with the subject of…

How To Create Money In 7 Days

Use it to check and improve (if needed) your e-zine, to
ensure that it makes it into your subscriber’s INBOX.

Your TOTAL SPAM SCORE for your e-mail was 0.

How To Interpret Your Score:
————————————————–
The higher the score, the more likely the e-mail
will be considered spam by ISPs, which means the
more likely it is to get filtered. Levels…

0.0 - 4.5 - nice and clean, no problems except tiny
ones below; no action required
————————————————–

In order of importance, here are the mistakes that we found
in your e-mail…

Nothing to report.

Now let’s try something from the Junk folder:

The report now says:

Your SiteSell.com SpamCheck Report
Here is your SiteSell SpamCheck Report for the e-mail that
you sent to us with the subject of…

Cyails, Vaygra adn Levtyra at Bargain Prices - We Have It All!

Use it to check and improve (if needed) your e-zine, to
ensure that it makes it into your subscriber’s INBOX.

Your TOTAL SPAM SCORE for your e-mail was 0.3.

How To Interpret Your Score:
————————————————–
The higher the score, the more likely the e-mail
will be considered spam by ISPs, which means the
more likely it is to get filtered. Levels…

0.0 - 4.5 - nice and clean, no problems except tiny
ones below; no action required

4.6 - 7.0 - the strictest may object; clean up the
easy-to-find issues (below)

7.1 - 10.0 - getting into dangerous territory; clean
up any big issues and the easy-to-find smaller ones

10.1 - 13.0 likely over ISP limits; requires good
review and cleaning up

13.1+ major problems; overhaul needed –
systematically clean, point by point and then
re-test (this may require two or three checks).
————————————————–

In order of importance, here are the mistakes that we found
in your e-mail…

(0.3 points) BODY: Encourages you to waste no time in ordering

Eliminate mistakes by removing any common “spammer habits”
from your e-mail. You’ll find it’s a useful style check at
the same time. We all tend to repeat some words too often.
The net result is a cleaner (no-spam-triggers) e-mail, that
will be opened and read by more people.

SpamCheck Special Tips

The SpamCheck Report reports ONLY on mistakes you’re making. Use the Report to eliminate that bad stuff…

Avoid any of the “telltale” triggers that might label your mailing as spam. Some of the most obvious negatives to avoid in your e-mails…

  • The excessive use of ALL CAPS in the subject line and message body of your e-mail.
  • The use of trigger words like “free” (used alone, or in combination with any number of words like “trial,” “money,” “quote,” “sample,” “membership,” “access,” and so on), “sex,” “XXX,” “spam,” “$$$,” “checks,” “money orders,” “extra income,” “as seen on TV,” and so on. Even using seemingly harmless words like “search engine listings,” “cable converter”, and “reverses aging” will penalize your e-mail.
  • The excessive use of punctuation “!!!”
  • If you think of using a trick to avoid detection (like putting a * in certain words to disguise them or adding 50 spaces in your subject to push a code out of sight), it’s only a matter of time until you are ESPECIALLY determined to be a spammer. Because “normal business people” don’t use tricks — they just do business.

On the other hand, there are certain elements of an e-mail that qualify it as being “bona fide” correspondence. With that said…

Here are some tips for staying on the “good” side of the various spam checkers, filters, etc. that stand between your e-mail and your reader’s INBOX. Use as many of these “good triggers” as possible, to prove that yours is a real, justifiable mailing…

  • Use of the words “news”, “newsletter”, or “list” in your subject line.
  • Indication of publishing frequency in the subject line — weekly, daily, monthly.
  • Inclusion of date of newsletter in the subject.
  • Inclusion of the issue number in the subject line.
  • Make sure your newsletter has some substance — when was the last time you saw spam that had more than a few lines of text?

Above and beyond that, use your own common sense. You know what spam looks like — do not make your e-zine look like spam. And you know what a “VALID, GOOD” e-zine looks like — that should be your role model! And especially…

… NO TRICKS. Just do your business and keep it real.

 

by Michel Komarov, © Copyright 2008. iCoder.com

 

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One Response to “How Not to Send Your E-Mails Into a JUNK folder”

  1. Have you heard about Hand Folders? » Blog Archive » Quick scan of the net - hand folder Says:

    […] http://askmichel.icoder.com/2008/04/07/how-not-to-send-into-junk-folder/On the other hand, there are certain elements of an e-mail that qualify it as being “bona fide” correspondence. With that said… Here are some tips for staying on the “good” side of the various spam checkers, filters, etc. that stand … […]

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