How to Split your targeted traffic from different sources

split your trafficTypically, online marketers have utilized standard “Split tests” to try and improve marketing and merchandising approaches. A split test allows a marketer to split traffic across different versions of a web page in an effort to identify topper-forming marketing variables.

During these testing scenarios marketers try to identify promotions that significantly outperform others, while testing titles and headers for the highest level of customer engagement.

Unfortunately these testing method doesn’t consider where are the people going from.

Customers from different sources could have different purposes and behavior. So it would be better to send web-surfers from Google, Yahoo, MSN to one test pages and marketes from WarriorForum, “How To Corp” forum to another test pages.

If they’re not targeted, they’re WASTING bandwidth

You’re able to split your traffic in a simple way with .htaccess file of your web-server. Use powerful RewriteEngine directives.

  1. Turn on the RewriteEngine module
    RewriteEngine on
     
  2. Define your target pages with RewriteRule directives
    RewriteRule ^/(index\.)? /index-seo.html [L]
    RewriteRule ^/(index\.)? /index-directory.html [L]
    RewriteRule ^/(index\.)? /index-bookmark.html [L]
    RewriteRule ^/(index\.)? /index-forum.html [L]
     
    You’ll need to have these pages with different split tests: index-seo.html, index-directory.html, index-bookmark.html, index-forum.html. The search string ^/(index\.)? means the Rewrite rules would redirect everyone who opens your home page (http://yoursite.com or http://yoursite.com/index.html) to a desired target page.
     
  3. And finally, define conditions to split incoming traffic with RewriteCond directives

    # For index-seo.html:
    RewriteCond %{HTTP_REFERER} \bgoogle\.com\b [OR]
    RewriteCond %{HTTP_REFERER} \byahoo\.com\b [OR]
    RewriteCond %{HTTP_REFERER} \bmsn\.com\b

    # For index-directory.html:
    RewriteCond %{HTTP_REFERER} \balexa\.com\b [OR]
    RewriteCond %{HTTP_REFERER} \bdmoz\.org\b

    # For index-bookmark.html:
    RewriteCond %{HTTP_REFERER} \bdigg\.com\b [OR]
    RewriteCond %{HTTP_REFERER} \breddit\.com\b [OR]
    RewriteCond %{HTTP_REFERER} \bco.mments\.com\b

    # For index-forum.html:
    RewriteCond %{HTTP_REFERER} \bwarriorforum\.com\b [OR]
    RewriteCond %{HTTP_REFERER} \bhowtocorp\.com\b [OR]
    RewriteCond %{HTTP_REFERER} \bwilliecrawford\.com\b [OR]
    RewriteCond %{HTTP_REFERER} \baffiliatetalkforum\.com\b

    Note, all RewriteCond directives has to be placed above the appropriate RewriteRule directives.

So, your split-traffic section of the .htaccess would look like this:

RewriteEngine on

RewriteCond %{HTTP_REFERER} \bgoogle\.com\b [OR]
RewriteCond %{HTTP_REFERER} \byahoo\.com\b [OR]
RewriteCond %{HTTP_REFERER} \bmsn\.com\b
RewriteRule ^/(index\.)? /index-seo.html [L]

RewriteCond %{HTTP_REFERER} \balexa\.com\b [OR]
RewriteCond %{HTTP_REFERER} \bdmoz\.org\b
RewriteRule ^/(index\.)? /index-directory.html [L]

RewriteCond %{HTTP_REFERER} \bdigg\.com\b [OR]
RewriteCond %{HTTP_REFERER} \breddit\.com\b [OR]
RewriteCond %{HTTP_REFERER} \bco.mments\.com\b
RewriteRule ^/(index\.)? /index-bookmark.html [L]

RewriteCond %{HTTP_REFERER} \bwarriorforum\.com\b [OR]
RewriteCond %{HTTP_REFERER} \bhowtocorp\.com\b [OR]
RewriteCond %{HTTP_REFERER} \bwilliecrawford\.com\b [OR]
RewriteCond %{HTTP_REFERER} \baffiliatetalkforum\.com\b
RewriteRule ^/(index\.)? /index-forum.html [L]

 

by Michel Komarov, © Copyright 2007. iCoder.com

 

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2 Responses to “How to Split your targeted traffic from different sources”

  1. GabEconomics Says:

    How to Split your targeted traffic from different sources

    http://askmichel.icoder.com/2007/03/31/how-to-split-your-targeted-traffic-from-different-sources/ Michel Komarov gives solid advice on marketing on the web. He also gives tips on PHP, javascript, RSS and other site promoting techniques. Now this partic…

  2. Can you do a split test with .htaccess ? - WickedFire - Affiliate Marketing Forum - Internet Marketing Webmaster SEO Forum Says:

    […] I got the idea from this post: Ask Michel Komarov Blog Archive How to Split your targeted traffic from different sources Granted their example splits it based upon the source, but I’d think a slight modification of this could work so traffic is split evenly among the urls listed. […]

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